in contrast to most of the presenting scientists he focuses on an industry ready product approach. uptake of usage will be interesting to follow.
there have been many other interesting talks, like perspectives of web services intermediaries of urlich scholten et. al or fraud detection by human agents of daniel schwabe.
surprising was the lack of twitter and slideshare. only two other twitterers seemed to be posting. only one presentation can be found online. there is still a way to catch up with non-academic life by those which explore the future.