what start.up success & football have in common

building a successful start.up is a tough competition. from the early preparations, the foundation, financing and breaking-even it is a ongoing competition. against all the nay sayers, against one´s own doubts, against all the other strong competitors.given these characteristics, creating a successful start.up is no different then competing in the recent european football championship, like turkey did. the match turkey vs. croatia showed how not giving up until the game is over, leads to outstanding results. turkey was behind in terms of goals and they were considered to be inferior to croatia. still, turkey went until the very end with their spirits high and won the match.

overcoming setbacks by well thought fast and tough offensive play - and not defensive resignation made them win in the end.the did not win the championship though, but speaking in terms of start.ups: not everyone will be the next google - but it´s o.k. to on the upcoming top 50 companies of the ict sector! and who says, turkey (respectively a recently founded start.up) will not win the upcoming world championships. therefore the field manual crossover from successful played football to creating successful start.ups is:„the start.up competition is not over, until the final whistle sounds.“