Mittwoch, 19. März 2008

applied guerrilla marketing apple style

call it permission marketing seth godin style. or call it guerrilla marketing the conrad levinson way. the effect is the same.
the stories that your customers tell about your product are worth more then (often expensive) classic pr/marketing campaigns. and they are free.

see here, here and here.

considering the regularity of their appearance since the launch of apple’s macbook air, this might as well be just part of their regular promotion. if so, it’s well done